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Luxury Real Estate Branding – Discover What Makes You Special?

Quite often, we get calls from luxury real estate marketing professionals asking us for an image makeover in the form of a logo, or a new website that will assure their success in the new age of social media marketing. They think that is the definition of branding.

Luxury Real Estate Web Design – Off With Your Head!

How would you feel if you went shopping on Rodeo Drive, Madison Avenue or in any other upscale shopping area, and the owner of the store you approached was sitting in the window, waving at you and begging you to come into the store to shop? Does the song title, “Walk on By” seem appropriate as an answer?

How to Generate Real Estate Buyer Leads

Lead generation is one of the most popular topics in the world of real estate. Why? Because it is the necessary first step in ensuring that you are able to build a strong business. In effect, you cannot have a real estate business without a good lead generation technique.

How to Attract More Business With a Real Estate Investor Website

A successful real estate investing business must be fuelled by a constant supply of profitable deals, healthy cash flow and a ready supply of cheap cash. Here’s how a real estate investing website helps achieve these goals.

Luxury Real Estate Web Design – De-Clutter Your Home Page!

As luxury real estate marketing professionals you understand the importance of staging a home to increase its appeal. One of the first rules of staging is to get rid of the clutter. It is also important to realize that the same principle applies to your own website, especially your home page.

Luxury Real Estate Marketing – Dominate the Uncontested Market Niche

Recently, we responded to an S.O.S from a successful luxury real estate marketing professional who put out this distress signal: I have been blogging consistently. Why is no one commenting or following me? Is there anyone out there? For those of you who are experiencing the same frustration, here is an important tip: Discover and dominate an under served market niche.

Luxury Real Estate Marketing – Find an Underserved Market Space

We are often asked by luxury real estate marketing professionals, “What does it take to become the break-away brand in my marketplace?” Our answer is: Find an uncontested, underserved market space that you can dominate with passion, one that makes economic sense. Make sure you select something that you can do better than anyone else.

Luxury Real Estate Marketing – Preempt Your Competition

In Part 1 of this story we focused on how Local Motors “crowd-sourced” the design of a vehicle for an underserved market niche. Their first car, the Rally Fighter, is an off-road vehicle (desert terrain) that can double as a family car on the road.

Luxury Real Estate Marketing – Think Local When You Blog

Luxury real estate marketing professionals often ask us what they should blog about. And, we answer: Think Local! Look for stories of local heroes and find an angle that no one else is covering.

Luxury Real Estate Marketing – Blogging About Localism – Part 2

One of the most wonderful promises of the blog, as a communication tool, is that it empowers you to report on local events, customs and perspectives and share them with the world. Localism, a term that is often used to describe this capability, is a powerful strategy for luxury real estate marketing professionals. It can help you to stay in touch with prospective clients who plan on relocating to your area or purchase a second home in your marketplace.

Luxury Real Estate Marketing – Expand Your Sphere of Influence, Exponentially, by Blogging

As a luxury real estate marketing professional, one of the best ways to meet new people, develop more referral sources and expand your sphere of influence is to blog about exciting local happening.s Think of yourself as a syndicated columnist, a journalist who covers a particular “beat” and reports on local events from a unique vantage point, with a distinct “voice”.

Your First REO Assignments – Accepting the Listing

REO listings are challenging to get. Many agents miss handle their first opportunity, jeopardizing future listings. We’ve found these steps have helped us secure more listings and close more deals.

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