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Luxury Real Estate Marketing Essentials – Is Luxury Out of Style?

Luxury real estate marketing professionals need to stay abreast of current etiquette when conversing with high net worth clients. Economic conditions tend to affect the degree of conspicuous or inconspicuous consumption. But, is flaunting one’s wealth ever in style?

Real Estate Marketing – Is Newspaper Advertising Still Viable in Today’s Market?

Frequently sellers insist that their agents put ads in the local paper. Is this means of advertising still legit? While newspapers are still running For Sale and Open House ads in the paper, these sections are not what they used to be a few years ago. Buyers just aren’t utilizing the newspaper classifieds like they used to.

Recipe For Opportunity

The “wealth effect”, or more accurately the “negative wealth effect”, is controlling sales these days. A lot of our customers have the money to spend to buy a fractional interest, but they ‘feel’ as though they don’t, so they aren’t. It’s as straight forward as that. With our global economic forecast being what it is, this is the time to plan ahead and strongly urge developers to be able to zero in on their target market’s needs and hot buttons. It also lets them be poised to hit the ground running when stronger conditions re-appear.

Luxury Real Estate Marketing Essentials – The Definition of Luxury

If you are or aspire to become a luxury real estate marketing professional, it is important to have a clear definition of what luxury really is. The word luxury has become ubiquitous with marketing anything expensive. What makes something truly luxurious? Does it have to be expensive, rare, or just have a name brand? Is there such a thing as free luxury?

Realtors – Should You Even Bother With a Website?

In my opinion, all Realtors should own a website. But from a marketing and business perspective how much time should you focus on it? Should you be the type of agent who owns a rinky dink generic real estate website just to say that you have one in your marketing presentation or should you spend a good bit of money and time to develop a web presence that consistently generates income?

What Market Has the Best Potential For Selling Paphos Or Cyprus Property?

At the beginning of 2008 Cypriots finally declared the housing market and business in general was suffering. One year later, the bandwagon of naysayers is now full and everyone in the property business is taking a ride. An earlier start to fix the problem may have had a small beneficial impact on property sales, but since all efforts are solely concentrated on Russian clients many are missing out on Cyprus’s bread and butter – the British market. All I have heard is how the Russians have replaced the Brits as the main buyers and that all of the sudden I should stop trying to sell homes to the UK market and start working on infiltrating Russia and gaining business from the nouveau riche.

Secrets of Successful Real Estate Investing – Marketing 101

It’s really true. As a general rule, one is just as good as another. With that said, there is a world of difference in the level of success that each investor has had pushing their specific program.

Mortgage Loan Marketing – Close More Even in a Down Market

Mortgage loan marketing has become more important than ever in today’s market. Gone are the days when you could dial random phone numbers and land a loan app!

Need More Real Estate Leads? Then Farm Expired Listings

Here’s an easy way to generate real estate leads and leads is the name of the game. Eventually the real estate market is going to turn around and agents with a sizable inventory of homes will prosper the most. But you know that, or you wouldn’t be reading this article to muster up the snuff to take the lap and invest in an expired listings system.

Real Estate and Mortgage Professionals – How to Thrive in the Current Housing Crisis

The current housing market collapse has made it difficult for nearly all markets to cope with in the United States. There doesn’t appear to be an end in sight for quite some time. How can a real estate or mortgage professional overcome this collapse?

Real Estate Lead Generation Without Fear of the Do Not Call List

The Do Not Call List changed the way real estate agents did business. Even today, 5 years later, many agents are unsure of who they can call and how to generate leads without cold calling. Here is a way to generate leads and call those leads without fear of the Do Not Call List.

How to Get Your Phone Calls Returned

Getting people to return phone calls in this economy can be a real challenge for marketers of real estate and construction services. It’s not easy, but there are a few common sense things that may help when leaving voice mail messages.

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