Jerome Powell gets ATTACKED | “NOT my Job!”

Designing a Great Press Release for Commercial Property Sales and Leasing Campaigns

A press release or editorial has to be well designed to attract the buyers and the tenants that are your target market. These are the rules you need to know to set up a great press release.

Marketing Luxury Real Estate: Express Yourself

You have certainly heard the expression, “beauty is in the eye of the beholder”. As a luxury real estate marketing professional it is important to tune into the tastes and preferences of your client when selecting properties to show them, properties that they may like. Some homes may not appeal to you personally from an aesthetic standpoint. And, that is why you need to put aside your own standards to be of maximum help to your clients.

Marketing Luxury Real Estate: 8 Tips to Keep You Positive

Affluence begins with an affluent state of mind. One of the best ways to stand out as a luxury real estate marketing professional is to hold the vision of a vibrant economic future, yours in particular. View the present marketplace as a place of opportunity rather than focus on the reality as presented to us by the media and other naysayers. What is true is that some luxury homes are selling in most upper tier marketplaces. The question is, “are you in this rosy part of the picture?”

Marketing Luxury Real Estate: Less Is More – Tip 1

Marketing ideas with zero or low cost are easier to conceive when you follow your passion. Anyone can develop business in their luxury real estate marketing practice with money. But, some of best results can be achieved without spending a dime. Here is an example of a low cost promotional idea that cost an agent very little but yielded big results.

Luxury Real Estate Marketing: Tapping Into Your Passion

Authenticity in your personal brand is essential when targeting high net worth clients in the realm of luxury real estate marketing. Pretense will not get you very far in the long run. For example, if you are representing that you are an eco-luxury expert, but you are not really passionate about all things “green”, people will eventually see right through you. However, if you are truly passionate about environmental stewardship, your passion will be palpable and your enthusiasm will be contagious to those who are also on your wavelength. Your passion is your natural resource and your greatest asset if you are willing to tap it.

Marketing Luxury Real Estate: The Luxury of Pursuing Your Passion

Luxury is pursuing your passion. If you are truly passionate about luxury real estate marketing it is likely that you will enjoy a tremendous advantage over your competitors. And, great things must unfold in your practice.

Marketing Luxury Real Estate: Less Is More – Tip 2

It is a really good practice, as a luxury real estate marketing professional, to keep track of the interests of your contacts. Are you a wine enthusiast? Do you enjoy sampling unique cheeses? If so, chances are you have some previous clients and others in your contact database who feel as you do. Here is a low cost idea that leverages common interests and can generate meaningful marketing results.

Marketing Luxury Real Estate: Become an Investigative Reporter

Have you heard the term “investigative reporting”? That is one of the great roles of a journalist and should be one of the roles you assume as a luxury real estate marketing professional when you decide to blog. There are so many fascinating local stories to cover if you just look for them. Find one that you can be passionate about and tell the story from your own unique voice. Your personal slant on the facts is what makes your “column” worth following.

Marketing Luxury Real Estate: Team Up With Your Competition

As a luxury real estate marketing professional, seeking market leadership, have you ever considered teaming up with another superstar in your marketplace to better compete with the current market leader or to secure your market leadership position? Sometimes joining forces can yield better results for both of you, more so than your combined production as separate players. The buzz that could be created by an announcement of your partnership may be just what you are looking for to catch the competition off guard and tip the scale in your favor.

Marketing Luxury Real Estate: Less Is More – Tip3

Do you have a local movie theater in your town that is not owned by a large chain? Here is another in our series on low cost promotional ideas that can yield big high quality results and make you stand out stand out from your competition as a luxury real estate marketing professional.

Luxury Real Estate Personal Branding: Capture Mind Share

In luxury real estate marketing, market share is typically measured in two ways: total number of transactions and total dollar volume. In most marketplaces (or niches within marketplaces) there are two to three agents who dominate the market and account for the lion’s share of business. This pattern appears in most categories of products and services. What is important to note, however, is that market share is actually the manifestation of mind share. Capturing “top-of-mind” status as a personal or company brand is imperative if market leadership is your quest.

Marketing Luxury Real Estate: Less Is More – Tip 4

It is not hard to create a buzz about you as a luxury real estate marketing professional. And, it does not need to cost you a lot of money to do so. Here is an example.

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