Jobs Report and Stock Reaction

The Strategy of Mortgage Marketing

Mortgage marketing consists of 3 basic parts which includes management and sales, processing and underwriting and finally, closing and escrow management. Each part is vital to the other two and each has it’s own responsibility to the consumer.

Web 2.0 Real Estate Internet Marketing

The downturn in the economy has made perhaps its biggest impact in the housing industry. The sale of new homes has dropped drastically around the country and older homes have cooled off in the market, as well. It’s more important than ever for realtors to drive business in whatever way they can. Real estate internet marketing has been helping bridge the gap for real estate agents across the country who are feeling the pinch.

Real Estate Web Site Content – Getting it Write!

Real Estate Website Content is an important factor in the success of your website. In fact, the success of a website is usually measured by the number of daily page views…and page views translates to visitors, which eventually translates to income.

Lead Generation and Marketing Plans For Real Estate Professionals

In previous articles, we focused on targeting a niche, the WHO that benefit most from your services. Now we turn our attention to generating leads from that given niche and creating a marketing plan for success (the HOW.)

Real Estate Online Marketing – 3 Must Have Rules When Every Lead Counts

Your site looks beautiful, intelligent, easy to use, even friendly and welcoming. Anyone can see that you’ve put a great deal of time and effort into building this, the hub and go of your online real estate marketing business.

Realtor Promotional Items

Great tips for promoting your real estate business effectively with realtor promotional items. Any tool that can be used to distinguish yourself from the competition is another way to help you succeed.

Luxury Real Estate Marketing Essentials – The True Value of Luxury – Part 2

An abundant mindset is the hallmark of a consummate luxury real estate marketing professional. Two ways to cultivate an abundant mindset are: 1. Practice being appreciative of that which you value in your surroundings, and: 2.Practice recalling moments of sheer abundance. What are some of your luxury moments?

Luxury Real Estate Marketing Essentials – The True Value of Luxury – Part 1

As a luxury real estate marketing professional it is important to tune into the way in which opinion leaders define luxury-not just those in the real estate realm. It will help you ascertain your own definition of luxury. Here’s an interesting quote about luxury and the recession from Michael Burke, the president and CEO of the famed Italian fashion house, Fendi…

Marketing Mistakes That Realtors Make With Listings

When a Realtor gets a listing, there is no marketing dress rehearsal – they must hit the ground running and get the house sold. This article lists 5 pitfalls Realtors make when marketing a listing.

Luxury Real Estate Marketing Essentials – The Luxury of Consistency

Luxury Real Estate Marketing Professionals should embrace consistency as one of the essential practices in their marketing. Consistency in any field is one of the standards of success. It is one of the most overlooked secrets of a successful business formula.

Five Ways to Use Twitter in Real Estate

You’ve no doubt heard of Twitter by now. But it is worth the effort? Will it help your real estate business? You may have delayed a year or two on Facebook before, only to realize now how useful it can be for generating referrals and keeping in touch with your sphere. Don’t make the same mistake with Twitter!

How to Start Your Own Real Estate Blog

You know you need a real estate blog, but are you unsure where to start? Read on for a few easy steps on where to start your blog, and what to write about.

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