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Real Estate Marketing – How to Write Follow-Up Letters

Following up on real estate leads is important, but the wrong letter can do more harm than good. Here’s how to create follow up real estate letters that win customers.

How to Professionalize a Real Estate Services Firm

Today’s property market scenario is not amenable to companies that do not present a professional front. Clients today are far more aware than ever before, and have become very aware of the difference between specialists and amateurs. Keeping this in mind, it is important to know what makes a real estate services firm truly professional in this new environment.

How to Create “Direct Mail Magic”

Direct mail marketing campaigns are one of the best strategies for finding motivated sellers for your real estate business, hands down! But you need to know how to do it correctly to make it work for you. Whether or not your real estate business will be successful, will depend entirely on your ability to generate a steady stream of leads. Here are some tips for making the best use of this very effective marketing strategy known as direct mail marketing.

Real Estate Letters – Be Careful What You Send

Agents who don’t wish to write their own real estate letters can choose from a wide variety of pre-written prospecting letters. Here’s how to choose letters that will represent you well.

Networking – The Greatest Breakthrough in Finding Leads

Networking works in any business. If you want people to buy your stuff, start networking. If you want a particular job, consult your network and see if anyone can link you up to the right person. Similarly, networking in real estate is so important that agents must not take it for granted.

Real Estate Marketing Tips Once You Become a Realtor

So you are at the beginning of making your dreams of becoming a Realtor a reality. Interested in some Realtor tips for marketing once you become a Realtor?

Real Estate Marketing and Text Messaging

When you become a realtor in the real estate business success is directly related to buyer and seller attraction. Utilization of text messaging for real estate marketing purposes is just another way to provide immediate information to your clients.

Top 10 Tips For Generating New Leads

Without good solid leads any real estate business will be in trouble. So how can you generate leads without resorting to cold calling? Here are our Top 10 Tips for Generating New Leads…

Top 7 Free Websites to List Your Real Estate Listings on and Why

Putting your real estate listings on free classified and real estate websites can help you sell the property faster, but even better, it can be a great way to pick up multiple buyer leads, even if they don’t purchase that particular property. The following sites all have free places to post your listings, and can be very effective.

3 Ways Real Estate Agents Can Generate Leads Using PR Campaigns

Realtors are like mini-business owners; they need to generate leads to get listings and utilize various techniques to find new business. Unfortunately, the costs of TV or large newspaper ads are usually too costly for their budget. Developing an online Public Relations or PR campaign strategy may be just the thing to generate leads that set them apart from the competition.

Why Your Real Estate Business Needs a Realtor PR Video to Adorn Your Website

As a Realtor, you are trained to market properties, but rarely market yourself very well when it comes to finding potential clients. A Realtor video promoting your services and experience can be just the thing to build credibility very quickly when a potential customer comes across your website.

How to Create Your Own Cheap Mortgage Leads – 3 Ways Mortgage Professionals Can Generate Their Leads

It’s a fact: when it comes to surviving in the mortgage sales industry, the ability to generate cheap mortgage leads is key. Too many loan officers and mortgage brokers throw away a large percentage of their marketing budget by purchasing expensive leads that simply do not convert. In many cases, these leads have already been distributed to dozens of other mortgage professionals, making them virtually useless.

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