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Luxury Real Estate Marketing – Leveraging Public Relations to Stand Out

As a luxury real estate marketing professional, how can you achieve top of mind status in your marketplace, overnight? One word: Publicity! The right publicity can help you stand out from the crowd.

How Real Estate Agents Could Simplify Online Advertising

The good old days of property advertising have long been gone. Things were much simpler and more familiar then. Real estate agents knew exactly what to do, who to call, and of course, what to expect. During those times, agents just needed to deal with newspapers’ sales representatives over cups of coffee.

Internet Marketing System For Realtors

Are you tapping the tremendous potential of the internet for your real estate business? How many sales, listings and referrals are you missing out on because you don’t have an effective internet marketing system in place?

What Every Real Estate Agent Must Know For Successful Selling

What realtors, agents and brokers need to know about real estate marketing principles that can mean the difference between successful selling and a failed marketing strategy. These are key observations by Jamaica real estate marketing agents.

Real Estate Marketing – Examining the Fundamentals

Explaining the different functions of Jamaica property marketing. Doing market research is vital for any business typically for Jamaica real estate developers selling homes in Montego Bay. This research provides answers as to who, what, when, where and how when it comes to the consumer (home buyer) and the product (residential or commercial real estate).

Spanish Property Crash – How Bad is the Spanish Property Market?

A recently published report from a highly respected company of Madrid based Spanish property analysts has sent further shivers of fear though Spain. According to Acuna & Associates there are now (effectively) something like 1.67 million properties in Spain for sale.

Real Estate Agents Can Improve Their Credibility by Writing

In the real estate industry, credibility is perhaps the most sought-after trait in an agent. After all, who wants to work with a real estate agent who is not an expert on the ins and outs of the real estate market? Home sellers would obviously want to work with a real estate agent that can get their properties listed on the right places.

Improve Your Real Estate Career Using Web 2.0

The common marketing tools being used by agents in the real estate industry include flyers, brochures, cold calls, field work, sales presentations, direct networks, and referrals.  While all these are still being used and are still effective ways to close deals, agents must not confine themselves to using such tools only.  They must always be on the lookout for new tools that can help them in their marketing efforts and take their business to the next level.

Little Details, Big Profits in Real Estate

The seemingly innocuous details can make all the difference in your bank account when you’re in the Real Estate industry! Although print media (newspapers, magazines, etc) are still viable options, online advertising, when done right, will be, by far, the most viewed marketing you have.

Luxury Real Estate Marketing – Discovering Your Unique Voice – Part 3

The gold rush is on for luxury real estate marketing professionals. Be sure to read Part 1 of this series called, Discovering Your Unique Voice. It is about leveraging the new media tools to tap uncontested market niches. And, also check out Part 2 where we cover the importance of being “follow-worthy” when blogging. Here, in Part 3 we focus on how to discover your unique golden voice.

Luxury Real Estate Marketing – Discovering Your Unique Voice – Part 2

Luxury real estate agents have been hearing, for a couple years, that they need to blog. They have been promised that Google will magically send traffic to their sites if they just spew “content”. Never mind that the content that they are writing about or the stories they are reporting are of any interest to a target market. Forget the idea of original content.

Luxury Real Estate Marketing – Discovering Your Unique Voice – Part 1

While most luxury real estate marketing professionals are still reeling from the downturn in the market and working harder than ever just to keep up, some are seeing the enormous opportunity that the new era of the internet has to offer and they are starting to reach for the gold ring. Yes, there is a gold rush out there. But, what may not be obvious is what the new gold looks like and how to find it. To find the gold you first need to discover your unique “golden” voice.

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