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Are Real Estate Directories Effective Marketing For Real Estate Agents?

Why use a directory? Are they an effective use of your marketing budget? They can help your ranking on popular search engines such as Google, Yahoo, etc.

Real Estate Blogging – What to Write About

Real estate agents often tell me they just don’t know what to say on their blogs – so they ignore this beneficial part of their marketing mix. Here are ideas that should spark your creativity and get you writing today.

Realtors – Blog Your Way to More Closings

Blogging becomes serious business when it brings in new clients. Done correctly, it can showcase an agent’s expertise while giving prospects insight into his or her personality and attitude. These are two powerful factors that influence the choice of one agent over another.

Real Estate Prospecting Letters – Be Concise

Most of us, once started, have a lot to say. But when writing a prospecting letter, it’s a good idea to pare down and focus on the most important points. The good news is that you can break your thoughts into several letters and thus contact those prospects many times – building trust and top of mind awareness.

How to Create Realtor Referrals and Benefit From a New Trend

It would be hard to debate the fact that the basic functions of all real estate agents are basically the same. Yes, some have different roles representing either the buyer or seller side of the transaction. Research indicates that 10% of the agents obtain 90% of the sales. It is the goal of this article to help improve the sales potential of the 90% with deficient sales. However the top 10% will also benefit and take their sales volume to the next level.

Inactive and Active Real Estate Agents in Ontario Who Park Their License – Explained

Have you been wondering about the movement of Real Estate Agents in Ontario who have decided to park their license with a Brokerage Firm that serves them by holding or warehousing their license? These agents are mostly those that have decided to hang up their license since their circumstances have changed and therefore have become “inactive” in real estate sales. What does “inactive” really mean? What is the difference between inactive and active and what costs are involved?

Real Estate Marketing – How Many Words Belong in a Blog Post?

Blogging for real estate marketing requires a balance. Say too little and your posts are seen as fluff. Say too much and readers get bored and leave. Here’s how to ensure that your posts will generate interest and keep your readers coming back.

Why Use Postcards to Effectively Market Your Real Estate Business?

Although direct mail is one of the most costly forms of advertising, it is also one of the most productive. Email is the cheapest, but also the easiest to ignore or be caught by a SPAM filter.

A Story of Mortgage Broker Perseverance

Lately I’ve been chatting with quite a few loan officers. In the last 10 days, I spoke with someone who was so desperate, he offered me 50% of his closings for the next 6 months if I could help him close more; and I also spoke with a loan officer who closed 28 loans in the last 30 days.

Levels of Call Capture For Real Estate Lead Generation

Businesses who are responsible for finding sales leads have often taken advantage of the unique technology offered by call capture. The real estate industry has particularly made use of the technology in order to both generate high quality real estate leads and to determine the effectiveness of their marketing. There are different levels of call capture each with their own sets of benefits and drawbacks.

Getting Sellers to Raise Their Hand and Call You For Help

Listings are an essential ingredient to achieving success in real estate. Listings allow you leverage and the ability to market for more buyers every time you take a new listing! Getting the buyers in your neighborhoods to take notice and call you for help can be done, when you separate yourself from the competition with a marketing message.

Your Real Estate Website – First Consider Your Home Page

Want more real estate customer and client leads? Let your website home page give them a reason why they should call you.

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