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Luxury Real Estate Marketing – Are You a Fox Or a Hedgehog?
The personal journey in the unabashed pursuit of market leadership can be among your most exciting lifetime experiences. If you, indeed, have a proclivity for luxury real estate marketing you can reignite your career by applying the most powerful principle from the bestselling business book, Good to Great, by Jim Collins. That principle is known as the “Hedgehog Concept”.Luxury Real Estate Marketing – Know the Psycho-Graphics of Your Target Market
Knowing the demographics of your marketplace can be very helpful. However, understanding another very important marketing principle known as “psycho-graphics” can give you a competitive edge when marketing luxury real estate. Psycho-graphics are comprised of the personality, values, attitudes, interests, activities and lifestyles of your target market.Luxury Real Estate Marketing – Discover Your Client’s Most Pressing Needs
Previously, we referred to the importance of acquiring a deep understanding of your current and potential clients’ mindset. We call this the study of psych-ographics, which is comprised of the personality, values, attitudes, interests, activities and lifestyles of your target market. However, as a luxury real estate marketing professional, to provide remarkable service you also need to discover your client’s most pressing needs, right now.Why Too Many Real Estate Websites Fail to Produce Leads
Real estate websites are notorious for being boring, and for failing to offer any reason to choose one agent over another. Make better use of that important home page by promoting yourself instead of your community.New Agents – Your First Step in Real Estate Marketing is to Contact Your Sphere of Influence
When you get a real estate license and hang it with a broker, one of the first things the broker will tell you is to contact your sphere of influence. It’s the first step in real estate marketing for individual agents.Using Call Capture to Increase Your Real Estate Sales
Call capture systems are becoming the preferable choice of leading real estate and mortgage professionals in the country because they allow them to be out and about showing properties and not tied up on the phone. Yet at the same time, it allows agents to capture the necessary information to make a sale later.Prospecting – A Little Goes A Long Way
You don’t need to make fifty cold calls a day to achieve prospecting success. In fact, if that is your primary method, I would question your decision-making ability. We need to do enough prospecting activity to drive the business.Real Estate Letters – Here’s How and Why to Give Each Series Continuity
Real estate letters that have a sense of continuity and offer more information with each letter will make your prospects look forward to hearing from you. Choose your topic and create one set of letters for sellers and another for buyers.IDX Websites Done Correctly Are Great For Real Estate SEO
A high-powered search engine friendly IDX site is the hands down the most valuable tool a real estate agent has to obtain top rankings, lots of traffic, and plenty of buyers. Why? Because an IDX site gives homebuyers precisely what they are looking for.Real Estate – Understanding the Market
Those who are planning to purchase a property in Chicago would need to study the current trends in the market before they make any decision. Read on to know more on the current trends in the Chicago real estate market.How Close Are You to Success?
Many originators cannot envision themselves as being successful. No joke! Most sales professionals feel deep down inside that they will never reach their true financial goals.Home Selling a FSBO – Search Engine Optimization For Home For Sale Websites Brings Buyer Traffic
If you have taken the very wise step of creating your own custom website for your FSBO property, then you will be able to optimize this website for Google and other search engines. This means that Google will start sending free traffic your way in the form of prospects interested in your property.